In a blog in a Healthcare Facilities Symposium newsletter, Paula Crowley, CEO, Anchor Health Properties, said her early experiences in retail prepared her for a career in today's healthcare market.
"Just like in retail, customers have a choice where they shop. And today healthcare is widely available in so many more places and there are more healthcare providers now than ever before. That means that to be a success, a healthcare facility needs to put the customer experience first and foremost," Crowley wrote.
The key to staying relevant, she said, is engaging customers and delivering care in a location they are comfortable with and in an environment that is easy to navigate.
For a healthcare facility or a retail shop the first question is "what is the best location for the customer," according to the blog. Convenience and visibility are key.
Building Envelope Design: Beyond Energy Efficiency
Outpatient Surge Reshapes Long-Term Strategy for Medical Outpatient Buildings
Mercy Medical Center to Be Integrated into Baystate Health
Managing IAQ in Healthcare Facilities During Wildfires
Building Hospital Resilience in an Era of Extreme Weather