As space has gotten more competitive, dollars tighter and the focus increased on flexibility and innovation, hospitals need to be more strategic — just as retailers are strategic. Hospitals need to really understand the market, the competition and what they want to try to achieve from a business perspective, said Paula Crowley, CEO and co-founder of Anchor Health Properties, in an interview on the FacilityCare website.
Strategic market isn’t about simply reusing space in an existing shopping center, it’s about finding the right location and creating visibility, the article said.
“You can have a great customer experience but if you’re not in the right location, and you’re not visible and convenient then you’ve already put yourself in the second or third place position,” Crowley said in the article.
Size, too, can be important. "If you get too big, you lose the feeling that you provide a one-stop shop. If you’re too small, you don’t have enough offerings."
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