Changing the patient experience into a customer experience creates a shift that introduces new variables for a healthcare facility, according to an article on the Medical Construction & Design website.
The transformational customer experience has long been the recipe for success for most other industries. When a healthcare organization focuses on those goals it is a win-win strategy.
A customer-centric approach to care is also incentivized today's speed of communication, which enable consumer comparisons.
To achieve the transformational customer experience, healthcare organizations need to consider access, quality and safety and the patient's care experience.