Power management company Eaton, a 2016 ENERGY STAR Partner of the Year, today announced that BUILDER magazine’s 2016 BUILDER Brand Use Study named Eaton’s Halo® product line the brand leader in lighting. Awarded for an unprecedented 18th consecutive year, the Halo product line of recessed, track and surface lighting was given top honors in the lighting categories of Brand Familiarity, Brands Used in Past Two Years and Brands Used the Most.
“For 60 years, Halo’s state-of-the-art engineering, on-going research and development, meticulous product standards and tradition of unparalleled service has distinguished Halo as the product line builders know and trust,” said Glenn Siegel, director, marketing and product management, Eaton’s Lighting Division. “As we celebrate our 60th anniversary milestone this year, we appreciate the ongoing support of the builder community and are once again honored to receive this recognition.”
Hanley Wood’s BUILDER magazine and The Farnsworth Group, an independent research company, conducted the 2016 BUILDER Brand Use Study to provide an in-depth look at the product brands builders recognize, use most and their opinions including the important factors that influence brand selection. The report highlights respondents’ opinions in 70 product categories, with results featured in the April issue of BUILDER magazine.
From what began as a small business start-up in 1956 to the industry leader today, the Halo product line has been providing builders and customers with high-quality lighting products for their homes and businesses, including the first ENERGY STAR®-certified light-emitting diode (LED) downlight in 2009. Today, as energy codes and legislation continue to advance, Eaton’s comprehensive portfolio of Halo LED products addresses the need for high-performing, reliable choices, while creating a comfortable living and work environment.
For more information on Eaton’s lighting solutions, visit www.eaton.com/lighting.