Healthcare can learn from Harley-Davidson
Healthcare organizations must face the reality that they're competing for hearts, minds, and dollars the same way other businesses do, according to an article on the Healthcare Design website.
A former communications executive for Harley-Davidson Motor Co., advises healthcare organizations to face the reality that they're competing for hearts, minds, and dollars the same way other businesses do, according to an article on the Healthcare Design website."We don't and can't win in any market competing as we did in the past," Ken Schmidt, former director of communications strategy for Harley, said.
Read the article
October 21, 2015
Topic Area:
Industry News
Recent Posts
A new building can be complete by most measures but still not be technologically or operationally ready.
Case study: Arkansas hospital increases energy efficiency by diagnosing cooling tower issues and treating its entire mechanical system.
CHCB is working to review its existing data privacy policies and procedures.
CRAB is a Gram-negative bacterium that causes bloodstream infections, ventilator-associated pneumonia, surgical wound infections and meningitis in hospitalized patients.
Despite advances in technology, thoughtfully designed reception spaces continue to evolve.