Healthcare organizations must face the reality that they're competing for hearts, minds, and dollars the same way other businesses do, according to an article on the Healthcare Design website.
A former communications executive for Harley-Davidson Motor Co., advises healthcare organizations to face the reality that they're competing for hearts, minds, and dollars the same way other businesses do, according to an article on the Healthcare Design website."We don't and can't win in any market competing as we did in the past," Ken Schmidt, former director of communications strategy for Harley, said.
October 21, 2015
Topic Area: Industry News
Building Envelope Design: Beyond Energy EfficiencyAn integrated approach to envelope design can create more comfortable and energy-efficient hospitals.
Outpatient Surge Reshapes Long-Term Strategy for Medical Outpatient BuildingsDemographic tailwinds, policy uncertainty and shifting care models are pushing health systems to rethink how and where they invest in outpatient facilities.
Mercy Medical Center to Be Integrated into Baystate HealthUntil the transition is complete and receives all regulatory approvals, Mercy Medical Center and Baystate Health will continue to operate independently.
Managing IAQ in Healthcare Facilities During WildfiresWildfires are becoming more prevalent across the country. Facilities must be prepared to handle their effects on air quality.
Building Hospital Resilience in an Era of Extreme WeatherExpert Jennifer Mahan discusses the vulnerabilities healthcare facilities face during disasters and the infrastructure strategies that keep operations running.