Healthcare organizations must face the reality that they're competing for hearts, minds, and dollars the same way other businesses do, according to an article on the Healthcare Design website.
A former communications executive for Harley-Davidson Motor Co., advises healthcare organizations to face the reality that they're competing for hearts, minds, and dollars the same way other businesses do, according to an article on the Healthcare Design website."We don't and can't win in any market competing as we did in the past," Ken Schmidt, former director of communications strategy for Harley, said.
October 21, 2015
Topic Area: Industry News
Life Sciences and Healthcare: Reshaping Institutional DesignExamining the way leaders address the increased pressures and prolonged project timelines can reveal best practices and delivery models.
Arnprior Regional Health Upgrades Building Controls to Improve IEQCase study: They wanted to improve the hospital facility’s IEQ to support patient care and reduce long-term operating costs.
Oregon Health & Science University Opens Vista PavilionVista immediately adds 128 new inpatient beds; once it is fully built out, it will expand OHSU Hospital’s capacity by about one-third.
The Growing Crisis in Rural Healthcare FacilitiesOutdated buildings, reactive planning and complex funding are forcing rural leaders to rethink their strategies.
A Cleaning Alternative: The Benefits of Steam TechnologyCleaning is essential in healthcare facilities, but traditional disinfectants have harmful chemicals. Researchers say that steam technology may be the solution.