Healthcare organizations must face the reality that they're competing for hearts, minds, and dollars the same way other businesses do, according to an article on the Healthcare Design website.
A former communications executive for Harley-Davidson Motor Co., advises healthcare organizations to face the reality that they're competing for hearts, minds, and dollars the same way other businesses do, according to an article on the Healthcare Design website."We don't and can't win in any market competing as we did in the past," Ken Schmidt, former director of communications strategy for Harley, said.
October 21, 2015
Topic Area: Industry News
Managing IAQ in Healthcare Facilities During WildfiresWildfires are becoming more prevalent across the country. Facilities must be prepared to handle their effects on air quality.
Building Hospital Resilience in an Era of Extreme WeatherExpert Jennifer Mahan discusses the vulnerabilities healthcare facilities face during disasters and the infrastructure strategies that keep operations running.
From Cooling Towers to Cost Savings: Hospital Seizes Power-Saving OpportunityCase study: Arkansas hospital increases energy efficiency by diagnosing cooling tower issues and treating its entire mechanical system.
Design Standards as Strategic AssetsDone correctly, standards benefit healthcare environments, staff, patients and families.
Rising Violence is Exposing Gaps in Hospital SecuritySecurity experts outline how healthcare facilities can move beyond traditional security to more proactive and coordinated systems.