Healthcare can learn from Harley-Davidson
Healthcare organizations must face the reality that they're competing for hearts, minds, and dollars the same way other businesses do, according to an article on the Healthcare Design website.
A former communications executive for Harley-Davidson Motor Co., advises healthcare organizations to face the reality that they're competing for hearts, minds, and dollars the same way other businesses do, according to an article on the Healthcare Design website."We don't and can't win in any market competing as we did in the past," Ken Schmidt, former director of communications strategy for Harley, said.
Read the article
October 21, 2015
Topic Area:
Industry News
Recent Posts
A number of states are reporting an uptick in HFMD, a highly contagious viral illness that primarily affects infants and young children.
Winter is here and healthcare facilities must be ready for inclement weather to prevent slips and falls.
It is a freestanding facility scheduled to open in 2030.
As healthcare buildings grow more connected, weak identity controls can expose HVAC, security and other critical systems to serious risk.
The new center strengthens the local care infrastructure, delivering integrated medical, social and in-home care.