Understanding how theme parks enchant visitors could help healthcare facilities improve their patients experiences, according to an article on the Fast Company website.
The technologies and narrative devices common at theme parks could be easily applied to hospitals, the article said. While you don’t expect to have fun visiting one of these places, you do at least hope to avoid being overwhelmed, bored, annoyed, confused, or frightened.
Taking a "guest-first" approach, one hospital offers a computer system that, through a series of encounters, gets to know guests, and across visits remembers them and their medical history.
It allows the hospital to route a patient through an experience that feels relatively stress-free, intuitive, supportive and, most importantly, centered around them.
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