Information is key when an emergency or natural disaster strikes, according to an article on the McKnight's website.
Healthcare facilities must have a well-developed, comprehensive and thoroughly-tested crisis communications plan ready to be executed immediately when the situation warrants, the article said.
The Internet and social media have transformed crisis communications management into a "half-second news cycle." It demands information instantaneously as well as ongoing, timely and transparent.
The value of having a comprehensive crisis communications plan in today's world of instantaneous, digital communications can play a major role in marketing and sales efforts as well as the bottom line.
Why New Era of Care Demands an Ambulatory Facilities Approach
ClearSky Health Plans New Medical Rehabilitation Hospital in North Carolina
Bacon County Health Services Reports Data Breach
Building Around Care: Lessons in Modernizing Active Healthcare Environments
St. Luke's Heart Hospital Opens at Anderson Campus in Pennsylvania