Information is key when an emergency or natural disaster strikes, according to an article on the McKnight's website.
Healthcare facilities must have a well-developed, comprehensive and thoroughly-tested crisis communications plan ready to be executed immediately when the situation warrants, the article said.
The Internet and social media have transformed crisis communications management into a "half-second news cycle." It demands information instantaneously as well as ongoing, timely and transparent.
The value of having a comprehensive crisis communications plan in today's world of instantaneous, digital communications can play a major role in marketing and sales efforts as well as the bottom line.
How Architects Shape the Future of Healthcare Facilities
UNC Health, Duke Health Form Partnership for Stand-alone Children's Hospital
Sarasota Memorial Hospital Plans to Build New Facility in North Port
CMMS, Data and the Path to Compliance
Healthcare is a Major Ransomware Target