New Kubic grab bars further practicality of modern bathroom design


SANTA ANA, CA – Ginger, the leading accessories brand for the bath and spa space, is proud to announce the latest addition to their contemporary Kubic accessory collection with attractive and functional grab bars. ADA compliant when properly installed and available in three unique finishes and five choices in length, the Kubic grab bar is suitable for any type of bathroom environment – and complements Ginger’s already innovative collection of bathroom accessories. Its effective purpose will provide assisted living requirements, safety and confidence for the user and will enhance the bathing area. The Kubic’s appearance caters to the impressive design and build of Ginger accessories, bringing the typically institutional-looking grab bar forward in style.

The popular Kubic collection caters to modern practicality and efficiency. Softened, square-angled corners pervade the collection, while rounded, sleek edges stay true to an advanced style preferred by modern bathrooms and interior design themes. Circular escutcheons conceal the mounting hardware in an attractive manner and help the Kubic collection maintain its true form without interruption.

Kubic Grab Bar

The Kubic grab bar showcases a next step in the entire collection, furthering its functionality in modern bathroom design. Grab bars are important for many reasons. They assist the disabled and elderly in using the bathroom within their own homes, as well as in public facilities, but they can also help anyone maintain their balance or offer a secure grip in the bathing area. With potential slippery showers or floor in front of a bathtub, grab bars keep people upright and safe – or just provide the added handle to get in and out of the tub, bench, or off the toilet. However, traditional grab bars are often institutional-looking and only available in stainless steel. The look and feel typically is not conducive to a residential bathroom or even a nice hotel guest suite. Ginger sought out to change the perception of this important accessory item by creating a series that matches up with their collections of bathroom accessories as well as all styles of plumbing fixtures on the market. With the Kubic grab bar, this important accessory comes with a stylized modern flavor.

Kubic Grab Bar and Accessories

Ginger uses top quality craftsmanship and materials in all their bathroom accessories, and the Kubic grab bar’s construction is no exception. A solid brass form gives the bar supreme strength and longevity, while polished finishes achieve a timeless appearance and quality that maintains its charming luster over the years. The Kubic bar is available in polished chrome, satin nickel and polished nickel finishes complementing the overall collection.

“We see great potential in this stylized grab bar for our Kubic Collection,” said David Emmons, marketing director for Brasstech, Inc., parent company of Ginger. “The Kubic grab bar will help construct a cohesive, contemporary theme throughout a bathroom space with matching accessories or plumbing fixtures. Through our Ginger collections, we are offering a wide range of necessary, functioning accessories to provide the ultimate bathing experience.”

Range of lengths is also paramount to the Kubic grab bar’s range of possibilities. Sizes of 16”, 18”, 24”, 36” and 42” enable the bar to fit in with the varying length demands that a particular bathroom may require. The 42” version features a third wall mount in the middle to ensure stability and performance.

About Ginger Products 

Ginger is a leading bathroom accessories, lighting and mirrors brand that brings together luxury and functionality to enhance the bathing environment. Every Ginger product bears the unmistakable stamp of Ginger design: clean lines and a modern flair flawlessly manufactured to deliver both style and function. Utilizing solid brass materials, precise craftsmanship and environmentally responsible manufacturing processes, Ginger products have helped architects, interior designers and homeowners complete their bathroom spaces and spas to the highest standard and comfort levels. Ginger’s products can be found worldwide, as the ultimate guest amenities in prestigious hotels, resorts and spas such as: the Kapalua Ritz Carlton, Hilton Palacio del Rio, Gaylord Texan, Montage Deer Valley, and other renowned destinations. Ginger is committed to “A Planet Protection Promise” to pursue industry leading environmental performance in their products, services and operations. Ginger is a brand of Brasstech, Inc., a business unit of Masco Corporation, headquartered in Taylor, Michigan. Masco Corporation is one of the world’s leading manufacturers of home improvement and building products, as well as a leading provider of services that include the installation of insulation and other building products. For more information about these new products and the entire Ginger line, please visit www.gingerco.com. For media and press inquiries, contact DRS and Associates, david@drsandassociates (818) 981-8210.

 



March 31, 2015


Topic Area: Press Release


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