By Diana Di Raimondo / Special to Healthcare Facilities Today

Typically, in urban-based facilities, it is challenging for both guests and patients to locate, understand, and maneuver themselves around. We found this to be the case for our clients at the Brooklyn Hospital.

By implementing branding along with pedestrian signage, the team at GDS was able to successfully design, fabricate, and install a completely new program to better guide incoming and outgoing foot traffic.

This new program, a changeable signage system, is suitable for its multi-lingual users. It better communicates and manages the ongoing foot traffic that surpasses the building on a daily basis. The team’s approach involved a unique assortment of multiple-purposed indoor and outdoor sign products, with several different languages fitting for its demographics.

While utilizing the structures’ existing branding color scheme, the project management and design team successfully achieved an innovative, cutting-edge system.

The improved program consisted of products like floor graphics and flag-mounted identification signs, to help users distinguish alike floors and buildings apart. 

To better accommodate the hospital’s ever-changing roster of polyglottic staff and patients, a paper insert-based management system allows for quick and easy updates. 

In a crowded, multi-cultural metropolitan neighborhood like Fort Greene, this has been exceedingly worthwhile and profitable. 

Diana Di Raimondo is a marketing specialist at GDS Architectural Signage Solutions.