As more millennials are buying healthcare, organizations are for different needs, according to an article on the Hospitals & Health Networks website.
A generation which grew up with technology and the internet at its fingertips will have different demands.
A recent poll found millennials define “benefits” more broadly — emphasizing work-life balance over simple health benefits.
This expectation means that insurers and healthcare organizations need to work more closely with millennials to support and enhance their well-being and need to look at new mobile technologies that can create personalized, real-time support and feedback, the article said.
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