New research from Boston University’s School of Hospitality Administration shows that patients are willing to spend 38 percent more for a hospital room if it has the right kind of hotel-quality amenities, according to an article on the Boston Hospital website.
A growing focus on patient satisfaction has hospitals turning to a more customer-centric model, according to principal investigator Courtney Suess-Raeisinafchi, a SHA assistant professor.
The study surveyed about 400 people online, all of whom had been in a hospital in the past six months. Participants looked at 40 custom-designed renderings of hospital rooms, containing various combinations of hotel amenities.
Participants preferred hospital rooms that had an updated, modern look. Second was hospitality-trained staff, and third was the technology available, like a high-quality flat-screen TV.
Ambulatory Care Facilities Reshape FM Strategies
Intermountain Foundation Receives $150M Gift for Children's Hospital in Nevada
Texas HHSC Reaches Construction Milestone for Wichita Falls State Hospital
Preparing Healthcare Facilities for Wildfire Air Quality Events
UW Health Set to Open Expansion at East Madison Hospital