New research from Boston University’s School of Hospitality Administration shows that patients are willing to spend 38 percent more for a hospital room if it has the right kind of hotel-quality amenities, according to an article on the Boston Hospital website.
A growing focus on patient satisfaction has hospitals turning to a more customer-centric model, according to principal investigator Courtney Suess-Raeisinafchi, a SHA assistant professor.
The study surveyed about 400 people online, all of whom had been in a hospital in the past six months. Participants looked at 40 custom-designed renderings of hospital rooms, containing various combinations of hotel amenities.
Participants preferred hospital rooms that had an updated, modern look. Second was hospitality-trained staff, and third was the technology available, like a high-quality flat-screen TV.
Silent Undercount: HAI Deaths Are Far Higher Than Reported
Ground Broken on Cleveland Clinic Avon Hospital Expansion Project in Ohio
Tennessee Oncology Opens New Tullahoma Medical Center
Rethinking Carpeting's Role in Senior Care Facilities
Parkview Health Breaks Ground on New Hospital in West Lafayette, IN