STURTEVANT, Wis. Sealed Air has rebranded the Institutional and Laundry division as Diversey Care. The new branding is part of a comprehensive rebrand of Sealed Air which includes a new logo and company vision. The new vision elevates Sealed Air’s position above the products it makes toward “Creating a Better Way for Life.” The Diversey Care division of Sealed Air will continue selling its renowned brands of Diversey and TASKI.
“The new branding more accurately reflects our position as a division of Sealed Air and symbolizes the changes we are making to better serve our customers throughout the world,” said Dr. Ilham Kadri, President of the Diversey Care Division of Sealed Air. “ISSA INTERCLEAN Las Vegas is the industry’s most prominent U.S. event, and we are excited to debut the new branding to customers and partners at the show.”
Diversey Care is the only cleaning and hygiene industry player that integrates chemicals, equipment, tools and services in a total solutions approach. In addition to the new branding, Diversey Care will showcase several recent innovations at ISSA INTERCLEAN Las Vegas, including:
• Diversey Care Learning Management System – The Learning Management System is an e-learning and data management solution that simplifies employee training and ensures consistency across the organization. It can be customized based on user needs and runs on any device. The system minimizes training time and logistics to reduce operational costs.
• TASKI Quantum Cleaning System – The system is an integrated approach to pre-wetted microfiber usage with Nano carts and a recommended washing program. Microfiber technology can have a significant impact on labor productivity and on water and energy usage. The TASKI Quantum system promotes sustainability by reducing water, energy and chemical consumption during the laundry process and in use by up to 30 percent.
• In the same line as the whole TASKI range, where productivity, reliability and sustainability are core values, the new and flexible TASKI Procarpet cleaning system allows users to select the carpet cleaning application that best fits their needs based on turnaround time and soil levels. Customers can now use one machine for multiple applications simply by changing the chemicals and flipping a switch.
“We are a global leader in the cleaning and hygiene industry and will continue to develop innovative solutions that create measurable value for our customers,” Kadri said. “From facility management to retail to healthcare, we serve a broad range of industries and are committed to providing smarter building care solutions that solve our customers’ business problems.”
Diversey Care is a division of Sealed Air Corp., a leader in food safety and security, facility hygiene and product protection. For more information about Diversey, please visit www.diversey.com or follow us on Linkedin, Fecebook and Twitter.
About Sealed Air
Sealed Air Corporation creates a world that feels, tastes and works better. In 2012, the company generated revenue of approximately $7.6 billion by helping our customers achieve their sustainability goals in the face of today’s biggest social and environmental challenges. Our portfolio of widely recognized brands, including Cryovac® brand food packaging solutions, Bubble Wrap® brand cushioning and Diversey™ cleaning and hygiene solutions, ensures a safer and less wasteful food supply chain, protects valuable goods shipped around the world, and improves health through clean environments. Sealed Air has approximately 25,000 employees who serve customers in 175 countries. To learn more, visit www.sealedair.com.