Three out of four patients and caregivers who viewed hospital messaging on digital screens in eight hospitals in the U.S. found the content enhanced the hospital experience and provided health information they could use, says an Arbitron, Inc. study.
According to an article on the Healthcare Communication website, MedCenterDisplay commissioned Arbitron to conduct on-site interviews of adults who had viewed hospital and health-related information running on flat-screen monitors placed in hospital waiting areas and cafeterias.
The study, which evaluated the effectiveness of patient engagement and hospital-branded messaging, revealed that nearly 75 percent of visitors who viewed digital screens could recall at least one message running on the network, according to the study
Survey respondents said the video screens were informative and educational, better than print as a means of distributing information, and that they learned something new from the screens, ranking this information from 4.0 to 4.5 on a 1 to 5 scale, with 5 being the highest ranking.
“We believe these findings clearly reinforce the value in establishing a robust patient engagement network that brings patients and hospitals together to improve healthcare,” says Gregg Tarquinio, Ph.D., chief executive officer of MedCenterDisplay, a provider of digital patient engagement networks.
Read the article.
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