Updated FTC Green Guides: What Environmental Services managers need to know

The latest revisions of the Federal Trade Commission's (FTC) Green Guides should put an end to misleading environmental marketing claims.

By Healthcare Facilities Today


The terms “green” and “environmentally friendly” are common vernacular in the cleaning industry; unfortunately they are often loosely applied and lead to greenwashing. The latest revisions of the Federal Trade Commission’s (FTC) Green Guides should put an end to misleading environmental marketing claims. 

First introduced in 1992 to help marketers avoid making misleading claims, the Green Guides were revised in 1996 and again in 1998. However, a lot has changed in the last 14 years and the new rules, released in 2012, include new guidelines for environmental claims that were not common in 1998. 

Product manufacturers are updating their marketing materials to comply with the new guidelines. Distributors, too, will soon follow suit, making sure their catalogs, brochures and even sales pitches are up-to-date — or face stiff penalties. 

An article in the July issue of Housekeeping Solutions provides information to help custodial managers familiarize themselves with these changes in preparation for future purchases.

Read the article

 



July 5, 2013


Topic Area: Environmental Services


Recent Posts

Design Plays a Role in the Future of Healthcare

With no healthcare facilities popping up, designers need to create spaces that will stand the test of time.


Cedar Hill Regional Medical Center GW Health Officially Opens

It is the first freestanding, full-service hospital to be constructed in Washington, D.C., in over 25 years.


Designing Healthcare Facilities for Pediatric and Geriatric Populations

Understanding the nuanced needs of both age groups is essential to creating supportive multi-generational environments.


Kaiser Permanente Announces New Hospital Tower at Sunnyside Medical Center

It plans to open this new facility on the campus in 2029.


Building Disaster Resilience Through Collaboration

The ability to respond quickly and recover effectively depends on the strength of an organization’s external bonds.


 
 


FREE Newsletter Signup Form

News & Updates | Webcast Alerts
Building Technologies | & More!

 
 
 


All fields are required. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.