Hospitality environment with health services need to add more and different enticements for the boomer generation according to a blog by Long-Term Living managing editor Sandra Hoban.
In addition to shopping, banking and salons, this new generation of seniors also want a place of socialization and libation, the blog said.
"Your new senior living prospects are a different and more demanding breed than any generation that came before. If they can be persuaded to recognize the advantages and security of senior communities, they won’t be satisfied or lured by the same properties where their parents now live. They want more. New communities are being built and older retirement properties are undergoing renovation to meet that demand. But as it’s said, 'Beauty’s only skin deep.' You have to offer what people want," Hoban wrote.
It’s a difficult decision for a senior living organization to make. Boomers grew up with keg parties and two-martini lunches, according to the blog. There’s a whole range of considerations for the facility that does introduce a bar into its list of amenities. Will it be a profit center? Will you need to hire an experienced bartender? What beverages will you stock? Will food or appetizers be part of the venue?
Read the blog.
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